Engage, inspire, persuade

Harness the power of words to elicit action. I can help you…

Define your unique brand voice

…so you can stand out, loud and proud

Clarify your message

…so you can communicate with confidence

Build an enduring framework for content

…so you can be cohesive across channels

Intrigued? Let’s talk

Copywriting services

Tone of voice development

Everything starts here. I can define your brand voice to help you determine how you should be communicating across platforms for consistency. You want your messaging to sound authentic so you can build trust with your customers. Having an easy-to-follow guide will make it so much easier for any copywriting you do subsequently.

Also known as a brand guide, a brand book expresses exactly what your brand stands for and provides a guide for how to bring it to life in the world. It’s a framework that re-energises and sets the foundation for all messaging and interactions.

A content strategy is an actionable plan to help you achieve your content goals (for example, grow your community by X% or double engagement figures on X channel). It defines your messaging pillars, content themes and priority channels—ensuring consistency across formats. I can help you reclaim your power by knowing what to say when and where.

Your website is the primary touchpoint for your business, and I can help make it work harder for you. I write SEO friendly copy that convinces and converts. With experience across SaaS and ECommerce websites, whether you need a hard-selling landing page or an entire website refresh, I’ll help you communicate your message effectively, in a way that stays true to your brand.

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mallika copywriting

Your copy is in good hands

Hi, I’m Mallika—an Indian/Kiwi living in Cork, Ireland. I have 11+ years of global marketing experience, bringing brand stories to life in diverse markets. Words are my first love. I bring a tailored, human approach to copywriting, harnessing the power of words to evoke emotion and entice the right reaction (a follow, an enquiry, a purchase). Great copy doesn’t try too hard, and lets your personality shine through across channels. If you’re struggling to find the right words, let me help.

My approach

I want to make it as easy as possible for you. This is how my process works, step by step.

Discovery call

  • An initial discovery call will help me learn as much as I can about your business and understand what you’re trying to achieve. This is where you can ask me all of your questions and get any hesitations or sticking points off your chest.

Proposal

  • Based on our discussion, I’ll send through an estimate, outlining the deliverables, timeframes, any Ts and Cs we’ve discussed. There are no hidden costs – everything is laid out on the table. Once you’re satisfied, you’ll sign a contract and a 10% deposit is required.

Making magic

  • This is the creative phase where I’ll get stuck in and make your ideas a reality. We’ll still be communicating closely and I’ll send a first draft your way.

Delivering the goods

  • Time to polish up the draft and incorporate any revisions. The end result is delivered on time and to your requirements – ready to work its magic. If you love it, I’ll send over my final invoice. 

latest projects

Take a look at recent projects where copywriting helped a business convey their message.