The challenge
We wanted to create content for aeroe that wasn’t too “salesy”—instead, it needed to be about adventure and the feeling you get when you’re out on your bike. Something people would resonate with and see themselves in.
What we did
At its core, aeroe gives you the freedom to explore. Our goal was to create content that had longevity for aeroe beyond just a seasonal marketing campaign. We created a film to showcase the versatility and durability of aeroe’s products on one of New Zealand’s most iconic trails: The Old Ghost Road.
At 85km, The Old Ghost Road is New Zealand’s longest singletrack ride and the ultimate mountain biker’s dream. We spent 3 precious days on the trail, surrounded by rugged, magnificent terrain. aeroe was the perfect companion in inclement weather. It was a journey to remember.
Benchmark case study
aeroe use this project as an example for future collaborations with content creators.
Evergreen content
Not limited by a singular message or campaign, aeroe is able to use this content long-term.
Digital marketing Usage
aeroe use our imagery for their digital marketing ads.
“Great content. We were stoked to be involved and got heaps of use out of it.”
Paddy Maguire
Co-founder, aeroe
“What an awesome video of your journey on The Old Ghost Road. We hope it keeps your memories alive and encourages others to go on the adventure.”
Thea
The Old Ghost Road team
Conclusion
We love partnering with brands who share the values as us, and The Old Ghost Road x aeroe was a very fulfilling project. Our content had longevity for aeroe, and we’re grateful that they use this case study as a benchmark for future collaborations with content creators.
Watch this space – more videos to come
For us, it’s even better when the work paves the way for a long-term relationship. aeroe has also accompanied us on some breathtaking adventures around Ireland and we have a lot more content coming soon. Stay tuned for more videos.
Latest projects
Take a look at some of our recent work.
