Reach your desired audience online

A digital marketing strategy will ensure you’re spending your energy and budget on the right online activities for your goals. It can help you:

Increase brand awareness

Get the visibility you deserve.

Drive traffic to your desired product/service

Get that all-important click-through.

Reach new leads (and convert them)

Convince the most likely audience.

Digital Marketing Services

Digital marketing strategy

An actionable plan that provides clarity and focus for your marketing efforts. It outlines how to achieve your business objectives online, i.e. through channels like your website, social media, email marketing, and SEO.

This is copywriting optimised for search-engines, in order to improve your website’s ranking and attract organic traffic. Good SEO is one of the best ways to “freely” build trust and credibility online.

Sending emails to your database is a valuable way to reach your customers, but a proper strategy will help you be more effective in getting through to them. With a little planning you’ll be able to segment your audience, send timely, targeted emails, and analyse what works and what doesn’t.

Whether you want to increase your brand awareness, drive traffic to a product or landing page or capture leads, paid media ads are the most cost-effective way (over traditional advertising methods) of getting your message in front of your desired audience.

I can help you determine which social media platforms to prioritise and develop a content plan to best promote your brand across those channels, engage your community and grow.

My expertise

Hi, I’m Mallika—an Indian/Kiwi living in Cork, Ireland. I have 11+ years of global marketing experience, translating insights into tangible strategies for business.

I honed my digital marketing skills first at a tech startup, then New Zealand’s leading outdoor brand and later working for myself—understanding the intricacies of paid social advertising (think ads run on Meta), EDMs, social media management and much more. I ensure campaigns stay true to a brand—while adjusting for a constantly changing digital landscape.

My approach is transparent, human and collaborative. Let’s get your business the attention it deserves online.

Managing your digital marketing alone can be overwheming. Let me help.

Are you spending your budget on the right digital marketing efforts?

Are you running social ads but don’t understand why they’re not performing?

Are you trying to grow your organic presence, but feeling overstretched?

I can create a tailored digital marketing plan for your business, so you know EXACTLY where to spend your precious time and effort. No big agency fluff, just a human approach to digital marketing.

Latest projects

Deep dive into recent work and see how digital marketing has helped these businesses.