Articulating what you stand for, is the most valuable thing you can do for your business

Without a strong, recognisable, authentic brand, why should customers trust you? How would they differentiate you from any of your competitors? Perhaps you inherently know what makes you different, but you haven’t articulated this to your customers in any meaningful way.

A brand strategy is a guide that defines the core elements of your brand and will help you gain clarity on what you stand for.

A strong brand will help you

Find your purpose

Gain clarity about your WHY

Stand out from the crowd

Differentiate yourself from competitors

Stay top of mind

Improve your brand awareness

Branding Services

Brand strategy Development

An end-to-end brand strategy that takes a comprehensive look at your brand against competitors and the market, helps you articulate a singular purpose and mission, and creates an enduring foundation for your brand in one place.

Successful and beloved brands know their WHY—why they are in business + why they do what they do. Finding your purpose is a game-changer, energising your team, customers and yourself.

This is about finding the heart of your brand—your distinctive language and way of talking, so you can connect with customers authentically. You don’t want your brand to sound robotic or generic—a well-defined brand voice will help your brand personality shine through.

If you have multiple brands, or plan to in the future—it’s very important to consider their hierarchy and how they fit into the bigger picture. A brand architecture can help you visualise this and build a framework for longevity.

A thorough look at the current state of your brand, including customer perceptions, your position in relation to competitors and your brand messaging across platforms. It gives you an accurate view of where you are—the first step in moving towards where  you’d like to be.

My expertise

Hi, I’m Mallika—an Indian/Kiwi living in Cork, Ireland. I started my career at Australasia’s largest strategic design practice—working with leading New Zealand businesses like Fonterra, Griffin’s and Macpac—helping them establish brand awareness in overseas markets. I have 11+ years of global marketing experience, translating insights into tangible strategies for business. My approach is transparent, human and collaborative. I hope you’ll join me for the journey.

My approach

I want to make it as easy as possible for you. This is how my process works, step by step.

Discovery call

  • An initial discovery call will help me learn as much as I can about your business and understand what you’re trying to achieve. This is where you can ask me all of your questions and get any hesitations or sticking points off your chest.

Proposal

  • Based on our discussion, I’ll send through an estimate, outlining the deliverables, timeframes, any Ts and Cs we’ve discussed. There are no hidden costs – everything is laid out on the table. Once you’re satisfied, you’ll sign a contract and a 10% deposit is required.

Making magic

  • This is the creative phase where I’ll get stuck in and make your ideas a reality. We’ll still be communicating closely and I’ll send a first draft your way.

Delivering the goods

  • Time to polish up the draft and incorporate any revisions. The end result is delivered on time and to your requirements – ready to work its magic. If you love it, I’ll send over my final invoice. 

latest projects

Have a look through recent work to get an idea of how I can help you.